Types of SEO
There are three types of SEO
Technical SEO: Optimizing the technical aspects of a website
On-site SEO: Optimizing the content on a website for users and search engines.
Off-site SEO: Creating brand assets and doing things that will ultimately enhance brand awareness and recognition and demand generation.
How do search engines work?
Search engines are used by people when they have a query and are searching on the internet for the answer. Search engine algorithms are computer programmes that look for clues to give searchers the exact results they are looking for. Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword. There are three steps to how search engines work: crawling, which is the discovery stage; indexing, which is the filing stage; and ranking, which is the retrieval stage.
What you'll learn
- The fundamentals of what search engine optimization is and how it works
- Why SEO is important
- How to do keyword research
- How to optimize web pages for search engines
- Beginner-friendly link building strategies to get backlinks to your site
- Technical SEO best practices for beginners
Course breakdown
Introduction
SEO Basics: What is SEO and Why is it Important?
Module 1: Keyword Research
What are Keywords and How to Choose Them?
How to Analyze Searcher Intent
How to Find Keywords for Your Website
Understanding Ranking Difficulty
Module 2: On-page SEO
What is On-Page SEO
How to Optimize a Page for a Keyword
Module 3: Link Building
What is Link Building and Why is it Important?
3 Link Building Strategies to Get Backlinks
What makes a backlink "Good"?
Link Building Tactics for Beginners
How to do Blogger Outreach for Backlinks
Module 4: The basics of Technical SEO
What is Technical SEO and Why is it Important?
Technical SEO Best Practices for Beginners
